Performing content marketing is essential for every marketer and it is the biggest challenge too. Yeah, they need to give sufficient content for their staffs and audience to attract them. Moreover, people show keen interest in learning the new stuffs on their fascinated subjects to get succeed on their way. So, if you are an online marketer/blogger, you need to find and deliver the most relevant content for your audience. Do you agree with me?
So, what would’ve happen when you are not viable to provide appropriate content for your spectators? How to comprise them or how do you keep their attention? You’ve to do some compensation, am I factual?
Here is a solution for you through social networking! Yeah, it is nothing but the content curation!!!
I am beginning from the content curation definition as you might expect me to start from its basics. So it would help you to do successful content curation to reap its benefits.
What is content curation?
Content curation is the process of filtering out the best content for your readers and adding your perceptive comment to them. In other words, it is a method of finding, consolidating and explaining the beneficial content for your niche readers. Are you getting me? You need to be consistent in supplying content to stay on top in your field and so you could make use of content curation technique. I hope you’re clear with the concept of content curation! Also you might think “What are its benefits and how to do it?”.
Hmm.. If you think so, I would say that you’re a dazzling marketer/blogger and I am sure that you’ll get succeed in your profession soon.
Let’s check the benefits of content curation now!
What are the benefits of content curation?
Content curation is not just to pick the best contents to share with the community; it needs to be worked in such a way to arrange the collected information in a meaningful way to show them for your audience. It has lot of benefits like
1. It helps to build a community by gaining followers and meeting like-minded people.
1. It helps to build a community by gaining followers and meeting like-minded people.
2. While looking for the contents to curate, you might expose to great ideas.
3. It would improve the search rankings by generating social signals.
4. No need to worry about content creation daily, you could manage with curated content and so your mental energy is saved.
5. Your online reputation and brand name get enhanced by delivering more content for your audience.
6. It allows sharing your thoughts and ideas to your followers.
How to do successful content curation?
Following some simple practices would let you to do successful content curation. They are
1. Find your audience
Whether you’re an online business or a blogger, you need to find your audience to thrive in your career. Then you should target them to deliver the content what they are looking for. Hope my guest post “How to find target audience” would help you to know your audience.
2. Search the right topic
Searching the exact topic for your audience is the vital part of content curation and you could make of the multiple platforms like Pinterest, YouTube, Tumblr and other social networks. Also you can try the following content curation tools to find and organize the content around the web
Pearltrees
Netvibes
Feedly
Searching the exact topic for your audience is the vital part of content curation and you could make of the multiple platforms like Pinterest, YouTube, Tumblr and other social networks. Also you can try the following content curation tools to find and organize the content around the web
Pearltrees
Netvibes
Feedly
3. Add point of views/experiences
After picking the precise contents for your readers, adding your distinct points to them could be a huge benefit to the content marketing strategy. This would improve your prominence among the readers.
After picking the precise contents for your readers, adding your distinct points to them could be a huge benefit to the content marketing strategy. This would improve your prominence among the readers.
4. Engage your audience
After curating the expressive content for your audience, do share and make them to involve with your intelligence. If they get well engaged with your curated content, they will eventually support you and recommend you to others.
After curating the expressive content for your audience, do share and make them to involve with your intelligence. If they get well engaged with your curated content, they will eventually support you and recommend you to others.
5. Curate consistently and give credits
Sharing the curated content on regular basis to your targeted audience would increase your visibility. Also, you should let your visitors know who is the owner of the content which you’ve curated. So do not forget to give credits to the person who created the content.
Sharing the curated content on regular basis to your targeted audience would increase your visibility. Also, you should let your visitors know who is the owner of the content which you’ve curated. So do not forget to give credits to the person who created the content.
How to create active curated content?
As I told early, you should curate the content in a significant way to establish credibility and to get good relationship with other authors. You might ask, how to be an active content curator or which content should be curated? Here are some upright ideas for you.
1. Curate list posts as people love to read the information entered in list.
2. Curating Informative Infographics with data driven content would be a good idea.
3. User generated content like product reviews, online publications, facts from Q & A websites and local business reviews are good for content curation.
4. Humorous images and videos could be a certain option for content curation.
5. Exposing social updates through content curation would help you to grow as virtuous marketer.
Hope you’ve cleared what to curate and how to curate content! Now check some useful content curation tools.
Best Content Curation Tools
Countelss curation tools allows you to compile the group contents such as blog posts, articles, social updates etc. efficiently. Here are some curation marketing tools free for your career.
1. Scoop.it
It is the best curation platform which allows you to collect the contents from the web and you could share them on the custom-themed platform. Its basic version is free to use.
It is the best curation platform which allows you to collect the contents from the web and you could share them on the custom-themed platform. Its basic version is free to use.
2. Paper.li
It is a powerful tool which delivers relevant content to your audience. It is a relationship building tool which would boost your social connections.
It is a powerful tool which delivers relevant content to your audience. It is a relationship building tool which would boost your social connections.
3. List.ly
This crowd-sourced curation tool is easy to use and you could make fun with the list making process by doing it continually to engage the readers.
This crowd-sourced curation tool is easy to use and you could make fun with the list making process by doing it continually to engage the readers.
4. Curation Soft
This is the best desktop based curation software which is fast and easy to use. It helps the social marketers and bloggers to find, review and curate content from various social networks.
This is the best desktop based curation software which is fast and easy to use. It helps the social marketers and bloggers to find, review and curate content from various social networks.
5. Storify
It is the best tool to perform successful content curation and it let you to create stories from the most important voices. Here you could choose the best contents in the form of images, videos, quotes etc from top social networks to publish as attractive stories that can be fixed anywhere.
It is the best tool to perform successful content curation and it let you to create stories from the most important voices. Here you could choose the best contents in the form of images, videos, quotes etc from top social networks to publish as attractive stories that can be fixed anywhere.
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